Common Exerts ‘Control’ On New Single

May 24, 2008 at 9:04 am | Posted in common, kanye west | Leave a comment
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Rapper Common has chosen “Universal Mind Control (U.M.C.)” as the first single from his upcoming album, “Invincible Summer,” due in mid-July via Geffen. The track was produced by the Neptune and features that outfit’s Pharrell Williams on the chorus.

“Universal Mind Control (U.M.C.)” is a high-energy track reminiscent of Afrika Bambaataa & Soul Sonic Force’s “Planet Rock.” “I created this music for the summertime. It’s about feeling good,” Common told Billboard.com last month. “This is the type of music I felt was missing from my body of work.”

The Neptunes and Outkast producer Mr. DJ produced the bulk of “Invincible Summer.” Kanye West, who helmed the production on Common’s last album, 2007’s “Finding Forever,” did not contribute any tracks this time around.

“Finding Forever” has sold 551,000 copies in the United States, according to Nielsen SoundScan.

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